Blog posts for Business

You don’t have to be an expert writer to be able to blog. You can hire an agency to assist with your blogging, or an expert in your field. Or you can have a go yourself. Disclaimer: I am not a SEO expert. This is my own interpretation and understanding. Okay, so what should IContinue reading “Blog posts for Business”

Seeking new marketing opportunities

This week’s blog post is something slight different, if you’ve read my blog before you’ll know that I was released from my contract marketing role a week into lockdown. I don’t want to dwell on this, I am looking forwards and seeking a new marketing role. I have been refreshing job sites for the lastContinue reading “Seeking new marketing opportunities”

How to create an Email Marketing Campaign template

Its been over a week since I last posted, I’ve been making email templates for this blog post and for the most time in lockdown, I’ve actually been able to apply for jobs. Fingers and toes crossed! Before I start, I’d like to say that this post has been created with beginners in mind. I’mContinue reading “How to create an Email Marketing Campaign template”

Automated Customer Journeys

So you’re now settled with your email marketing campaigns. You have a growing database of customers, you’re seeing revenue from your campaigns with tracking and a consistent open rate. Great, I’m all sorted. I’ve completed email campaigns. Well you could stop there. But have you thought about creating automated customer journeys? Once you’ve mastered emailContinue reading “Automated Customer Journeys”

Why should I pay for social media ads?

Understandably, some businesses may be reluctant to pay for social media adverts. Especially for companies who may not have seen revenue from organic social media posts. And this can be for a number of reasons. Maybe you aren’t posting consistently, or all your content is the same, e.g. blog posts, product pushing or maybe yourContinue reading “Why should I pay for social media ads?”

What link should I put in my Insta Bio?

Before I start, I would like to say that this is not my idea/theory. You can read the article from Melissa Judson here. But I read this article last year and I love the concept. I’ve actually done this myself for this blog. It was something I wanted to implement in my last role, butContinue reading “What link should I put in my Insta Bio?”

Help! I can’t afford Photoshop

Before I get stuck in, I would like to say this post is not sponsored or an ad. Canva is just my lifesaver! “Photoshop is too expensive” “Do I need to hire a designer?” “I’m not creative enough” Does the above sound familiar? Before starting work in marketing, I don’t think I had considered howContinue reading “Help! I can’t afford Photoshop”

Introducing Me

Hello, I’m Chloe, I lost my job due to COVID-19 and I thought I’d be productive whilst I’m not working so ta-dah! Shiny new blog. I will be writing about my experiences of marketing, particularly focusing on social media and email marketing campaigns. I’ll also be sharing my top tips, trials and errors and whatContinue reading “Introducing Me”

Social Media for Business

I think that a lot of people have a certain perception of social media. That its for selfies, photos of perfectly presented dinners and videos of pets. And sure, that is a big part of social media, BUT, there is definitely a place for company social media accounts. Whether you’re a B2B or B2C company,Continue reading “Social Media for Business”

Intro to Email Marketing

Email Marketing is essential to a successful marketing strategy. We’re all used to see our own inboxes flooded with marketing emails every single day. Emails from Amazon, Topshop, Fitbit or whatever you’re into. These emails are usually full of special offers, pretty graphics and customer surveys. With email marketing, it is so important to haveContinue reading “Intro to Email Marketing”