Why should I pay for social media ads?

Understandably, some businesses may be reluctant to pay for social media adverts. Especially for companies who may not have seen revenue from organic social media posts. And this can be for a number of reasons. Maybe you aren’t posting consistently, or all your content is the same, e.g. blog posts, product pushing or maybe yourContinue reading “Why should I pay for social media ads?”

What link should I put in my Insta Bio?

Before I start, I would like to say that this is not my idea/theory. You can read the article from Melissa Judson here. But I read this article last year and I love the concept. I’ve actually done this myself for this blog. It was something I wanted to implement in my last role, butContinue reading “What link should I put in my Insta Bio?”